THE VISIONARY

Farah Al Humaidhi, the dynamic brain behind Mirzaam Expo is a true interior design enthusiast who began her career in 2004 immediately after gaining bachelor’s degree in interior design and completed her MBA on the go.
During the 17 years of her career, she has been intricately involved in founding many verticals under a single umbrella of the Interior Design Discipline.
 
Commencing with a design studio- Interior Art, then she founded Farah Home in the year 2012- her first retail brand. Before long, she started her first interior design courses through “Courses By Farah” which quickly progressed into a full range of online design courses and finally a Dawrat Academy. Her famous interior design publications are renowned among industry professionals and she maintains the only official interior design channel in the Middle East where she archives all Tasmeem show episodes (an interior design show on KTV-1) covering interior design, home improvements tips and DIYS.
 
In 2018, Farah focused her energy on creating and launching Mirzaam Expo, the largest interior design exhibition in the middle east, aiming to elevate the knowledge and exposure of the interior design industry regionally and international.

VISION

Mirzaam Exhibition is held by Kuwait International Fair and organized by Mirzaam company. Mirzaam strives to be the leading platform for all branches under the interior design discipline in the MENA region (Vendors/suppliers, educators, influencers, institutions). Mirzaam unites and propels the world of interior design in the region into something truly groundbreaking.

MISSION

To turn houses into homes and projects into spaces worth experiencing, by making them more aesthetically pleasing, comfortable and functional. Ultimately a space is a reflection of the owner’s personality based off of their psychology, and Mirzaam is the platform that will allow everyone to achieve the perfect space. We value the unification of potential/ current home-owners, small/ large offices/ business owners, students, experts and educators in the interior design field. It is a one-stop-shop to promote or request interior design products, and a place to feed your imagination and make dreams a reality.

STRATEGY

The Mirzaam exhibition will contain MENA REGION vendors/ suppliers and educators/ influencers and institutions under the interior design discipline. Vendors and suppliers can take pre-orders at the exhibition as well as sell their merchandise or services. Educators and institutions will be able to connect better with students or enthusiasts of the design field. Guest demonstrators will provide workshops and do-it-yourself projects on large screens and in booths. They will be interior designers, decorators, educators, architects and contractors who dominate and specialize in their field.

WHY MIRZAAM?

Due to the changes of the housing material in Kuwait from clay to concrete, “Mirzaam” had to be redesigned as well. It was transferred from wood to metal, therefore becoming the first visible modernization of the home, launching interior design across the region. Like “Mirzaam”, which filtered rain water to one place, so does Mirzaam the exhibition. The ultimate goal is to have Mirzaam in as many countries in the MENA region as possible, which will filter and link those under the interior design discipline to create the most beautiful and personalized spaces for our society.

HIGHLIGHTS

Mirzaam will place those under the interior design discipline in the MENA region under one roof. It is the largest and most organized platform and one-stop-shop which connects all vendors and suppliers to existing/ potential home/ business/ office owners through an exhibition.

Links interior design educators and experts (including the founder and mastermind of Mirzaam Farah Al Humaidhi) to students and the public. She maintains the only interior design channel in the Middle East, and will utilize this channel to live stream Mirzaam.

Guest demonstrators will provide do-it-yourself projects on large screens and in booths.

Vendors and suppliers can sell merchandise or take orders at the exhibition.

Participants can shop, educate themselves and become inspired for their future or current spaces.

EXHIBITOR CATEGORIES

  • FURNITURE (INDOOR AND OUTDOORS)
  • FABRICS
  • WALLPAPER
  • WALL FINISHES
  • FLOORINGS
  • STONES
  • SECURITY
  • DOORS
  • WINDOWS
  • LANDSCAPE
  • BATHROOMS
  • KITCHENS
  • EDUCATIONS
  • ON-LINE LEARNING
  • SMART SYSTEM
  • ACCESSORIES
  • FLOWERS
  • AND MUCH MORE